Packaging Innovations and Solutions | Green Material Usage | Circular Economy | ASUS ESG website, ASUS ESG goal

In addition, under the premise of maintaining safe transportation, we reduce the waste of the internal space of the packaging and the packaging volume to decrease the use of materials. We also consider the way of stacking. It not only could improve transportation efficiency, but also could prevent damage caused by transporting products of different sizes.

Case.01

Zero plastic and adhesive free design- ROG Phone 7

Packaging is designed for easy recycling and biodegradation without the addition of plastics

Materials such as bagasse and wood pulp, derived from native agricultural waste, are utilized for paper-plastic materials that are both recyclable and decomposable, achieving 100% harmless and rapid degradation.
The packaging is 100% free of plastic additives, utilizing low-halogen hot stamping technology to ensure environmental friendliness during recycling and decomposition. Additionally, soy-based ink printing is employed to minimize environmental impact.

Case.02

Circular use-ASUS Monitor VU Series

The cardboard packaging can be reused by cutting it into various screen peripheral accessories or folding it into storage containers for office desks, such as organizers for cables, power adapters, or other accessories. It can also be folded into phone stands for placement on desktops. This clever design reduces immediate packaging waste and extends the lifecycle of packaging through reuse.

Case.03

Cultivation of Recyclable Resources-MB ROG STRIX Series

Our comprehensive packaging solutions employ FSC™ -certified paper, integrating 30% Post-Consumer Recycled (PCR) content within electrostatic bags and cushioning materials such as Expanded Polyethylene (EPE).

Case.04

Patented Paper Handles-ASUS Vivobook K6604

The carton packaging is crafted from 100% recycled and FSC™ -certified paper.

The handles on the carton are designed with patented paper handles, which can be recycled with the caton.

The cardboard at the top of the carton is designed for versatile reuse. It can be folded post-product removal to serve as a computer stand, enhancing consumer ergonomics and aiding in heat dissipation. Additionally, it can be repurposed as a base for external monitors, thereby enhancing product usability and granting the packaging a second life.

Case.05

Lightweight packaging materials-ZenFone 11

Considering the increasing prevalence of wireless charging experiences, adhering to sustainable design principles, we have decisively removed physical charging adapters from the packaging of the next generation of mobile communication products. This subtraction design approach has resulted in a 31% reduction in packaging volume compared to the previous generation. This reduction optimizes transportation container space allocation, consequently enhancing transportation efficiency by 4%.