Employee Developing Projects
ASUS recruitment follows the principles of public recruitment, fair selection, and hiring the best from all over the world. Information on vacancies, conditions for employment, and related procedures are also transparent. Qualified candidates who come from various fields of specializations and satisfy the conditions, requirements, and expectations will be chosen.
Industry-Academia Cooperation and Collaborative Training Programs
On-job Trainings to Cultivate AI Talents
Employer Brand Management
Design Thinking Talent Cultivation
In alignment with ASUS’s brand strategy, Design Thinking (DT) embodies a people-centered design spirit and methodology. Through years of concerted efforts, DT has gradually become embedded in ASUS’s internal innovation culture, building shared capabilities and a common language across teams. Tailored incubation programs have been designed based on varying levels of application and audience needs. In 2024, the committee extended its efforts to cultivate seed coaching talents across departments, aiming to embed the DT mindset within organizational units. Whether in product development or service design, the goal is to begin from user needs, engage in divergent and convergent thinking, and refine ideas through iterative prototyping. This approach enables bold innovation and a deep appreciation of aesthetics, creating delightful full-life experiences for users.
- Tiered Coach Certification
Since 2023, ASUS has cultivated Design Thinking coaches and seed instructors, aiming to deeply root the DT mindset across departments with broad internal recognition. A tiered certification system for coaches and the Design Thinking High Potential Talent (HiPo) Program was introduced to provide greater career growth opportunities for individuals and units committed to practicing DT. In its second cohort, the program certified 30 entry-level (Blue Badge) coaches, 8 advanced (Silver Badge) coaches, and 2 HiPo talents. These highpotential individuals were sponsored for a one-week study tour at Stanford D.School in the U.S., enhancing their global perspective and enabling exchanges with world-renowned organizations. Upon returning, they led their departments in implementing innovative thinking and DT practices, serving as cultivators, drivers, and connectors, while amplifying business value.
- Peer Learning Communities
To encourage the application of Design Thinking in daily work, ASUS established a structured coaching system and hosted periodic in-person “Coach Meetups” to share practical DT experiences and insights. HiPo talents were assigned as facilitators on a rotating basis, applying structured methodologies aligned with the 70-20-10 learning model. An online community platform, “Design Thinking Coach,” was also launched for coaches to stay updated on DT trends, ask questions, and exchange ideas. This digital community harnesses collective intelligence and creativity to unlock DT potential and deepen a people-centric corporate culture. Additionally, business units, technical teams, and support departments organize monthly or quarterly application-sharing sessions, along with an annual award and recognition program. These initiatives foster internal professional exchange and strengthen a culture of innovation, encouraging ASUS employees to boldly experiment, challenge themselves, and pursue continuous growth.
Key Performance in 2024
- Design Thinking Talent Training Framework: ASUS has established a comprehensive development path “from intern coach to silver coach.” In 2024, a total of 35 intern coaches (23% of whom were in managerial positions) participated in the training program, with 22 of them earning Blue Badge Coach certification. Additionally, 24 Blue Badge Coaches (38% in managerial positions) participated in advanced training, with 8 earning Silver Badge Coach certification, becoming key drivers of the Design Thinking movement within ASUS.
- Annual Design Thinking Training Results: In 2024, Design Thinking training programs engaged 1,544 participants across all sessions, totaling 2,717 training hours. The average post-training satisfaction score was 4.6 on a 5-point scale.
- High Potential Talent Development: Two DT High Potential Talents were selected to attend an advanced program at Stanford University’s d.school. In addition, three senior executives were included in the program to foster strategic thinking and DT capabilities at the leadership level, ensuring strong executive support in transforming innovative ideas into actionable outcomes.
- Annual Design Thinking Practice Award: In 2024, the final selection for the Annual Design Thinking Practice Award welcomed overseas teams for the first time, with 29 teams from headquarters and 2 teams from international sites participating. The impact of Design Thinking has expanded throughout the organization, fostering innovation across business units, support functions, and customer service both domestically and globally. The two winning teams in the finals, each composed of 50 to 60 members, achieved 6.3 times greater shipment volume, tripled conversion rates, increased average order value by 20 percent, and launched new product categories, significantly improving operational management efficiency.
Annual Design Thinking Award Winning Program:
Motherboard Product - Intel Z790 refresh DIY features
Starting from the consumer's perspective, we provide products with highly efficient, user-friendly, and stable features that meet consumer needs. The product introduces at least nine EZ DIY functions, including quick-release connectors and backplates, making it more convenient, cleaner, and faster for consumers to assemble on their own. Intel actively collaborated with us on the Intel Z790, and after its launch, it received positive reviews from many media outlets and consumer forums. Competitors have also successively introduced similar features. Since its release, the Z790 refresh has captured at least 60% market share in the gaming segment, estimated to create $50,000,000 USD in commercial value for ASUS.
Integrating Cloud Resources to Encourage Autonomous Learning and Growth among Colleagues
To align with the reading habits of the new generation and enhance knowledge accessibility, ASUS introduced a refreshed selection of high-quality and diverse cloud-based digital learning resources in 2024. In addition to existing services such as online courses, audiobooks, e-books and journals, article databases, and industry resources, ASUS launched the LinkedIn Learning platform this year. It offers more than 24,000 professional courses across three domains: business, creativity, and technology. These resources encourage employees to pursue self-directed learning and personal growth while supporting the professional development needs of different roles. A total of 26,198 usages were recorded throughout the year.
