Employee Developing Projects

ASUS recruitment follows the principles of public recruitment, fair selection, and hiring the best from all over the world. Information on vacancies, conditions for employment, and related procedures are also transparent. Qualified candidates who come from various fields of specializations and satisfy the conditions, requirements, and expectations will be chosen.

Design Thinking Talent Cultivation

In alignment with ASUS's Brand Golden Triangle Strategy, Design Thinking (DT) embodies a people-centered design spirit and methodology. Through years of concerted efforts across the organization, DT has gradually become embedded in ASUS's internal innovation culture, building shared capabilities and a common language across teams. ASUS has also designed tiered cultivation programs based on different levels of application depth and target audiences. In 2025, ASUS continued to cultivate seed coaching talents across departments, extending the DT mindset at both headquarters and overseas sites. Starting from user needs, employees apply divergent and convergent thinking from different perspectives, and embody these approaches in product development and service design processes through repeated prototyping, experimentation, and refinement. By embracing bold innovation and an appreciation of aesthetics, ASUS continues to create delightful full-life experiences for users.

• Tiered Coach Certification

Since 2023, ASUS has continued to cultivate Design Thinking coaches and seed instructors, aiming to embed the DT mindset into implementation across departments and gain broad internal recognition. ASUS has also designed a supporting tiered coach certification mechanism and the Design Thinking High Potential Talent (HiPo) Program to provide greater career development opportunities for talents and departments committed to practicing DT. In its third cohort, the program cultivated 31 entry-level (Blue Badge) coaches, 3 advanced (Silver Badge) coaches, and 2 Design Thinking High Potential Talents (HiPo). The HiPo participants were sponsored for a one-week study journey at Stanford D. School in the United States to broaden their international perspectives and engage with renowned companies and institutions. After completing the program, they returned to lead their departments in comprehensively promoting innovative thinking and practical methodologies, serving as cultivators, drivers, and connectors of DT while amplifying business value.

• Coach Learning Community

To encourage ASUS employees to apply Design Thinking in their daily work, ASUS has established a tiered coaching mechanism and "Coach Meetups." These in-person sessions are held periodically each year to share experiences and exchange insights on the application of Design Thinking at work. HiPo talents are also assigned to serve as facilitators on a rotating basis, enabling structured and methodology-based learning in line with the 70-20-10 learning model. ASUS has also established an online coaching community, "Design Thinking Coach," where coaches can receive real-time updates on the latest Design Thinking trends, raise questions, and share extended ideas. This community puts the spirit of collective wisdom and idea meritocracy into practice by unlocking the potential of Design Thinking and deepening a people-centered corporate culture. In addition, various units, including business units, technical departments, and support functions, organize monthly or quarterly application-sharing sessions, along with annual competitions, selection processes, and reward mechanisms. These initiatives create opportunities for internal professional exchange, foster an innovative atmosphere, and embed the spirit of bold experimentation and experiential learning into daily work, continuously encouraging ASUS employees to challenge themselves and pursue personal growth.