Innovation Development

Performance

7593

patents

As of the end of 2024, we have obtained 7,593 patents worldwide.

AI Hub Platform

Launched the self-developed AI Hub platform, engaging over 7,000 employees globally throughout the year.

Best Taiwan Global Brands

2024 is the 11 year that ASUS has been named as Best Taiwan Global Brands.

ASUS design thinking is the driving force behind innovation. ASUS has leveraged investments, M&A, intensive industrial-academic cooperations, and strategic alliances on the foundations of its core businesses to actively expand into new businesses and create competitive advantages for the sustainability of the Company. To support the ASUS Sustainability Strategy, we use the core competitiveness to promote sustainable digital transformation, open innovation and process innovation, and adopt a comprehensive impact assessment framework to disclose corporate value creation which is shared and built with our stakeholders.

Design Thinking

Design thinking is an important concept and framework for ASUS's creation of innovative products and services. Design thinking includes three aspects: desirability, feasibility, and viability.

ASUS' design thinking strategy focuses on people-centered and consumer experience as the starting point. The sequence of design thinking begins with people's desirability, and then evaluates technological feasibility and commercial survivability. The design thinking considered by ASUS is to provide customers with a meaningful and feasible user happiness experience by understanding the needs of users with the intermediate set of three aspects.

Innovation Management

Innovation is the cornerstone of ASUS’ reinvention, sustainable development, and enhanced competitiveness. Rooted in solid and sophisticated technology and driven by a relentless pursuit of excellence in quality, ASUS embraces a design thinking strategy that transforms user needs and experiences into the first step of innovation. With a focus on creating truly human-centered smart living, ASUS advances innovation through a management framework built on three pillars: “academia-industry collaboration”, “startup promotion” and “strategic investment”.

Startup Promotion

Initiate cooperation with external innovation institutions, build innovative ecological partners, and actively co-create with industrial startups, in order to quickly respond to customer needs and market changes, and bring different creative inspiration and business development opportunities to the company.

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Industrial-Academic Cooperations

The cooperation between industry, government and academia is aming to conclude a long-term formal relationship. The Innovation and Development Office is actively expanding its tentacles at home and abroad, creating connections, and seeking various possibilities for technology introduction, service diffusion, and brand innovation.

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Strategic Investments

In order to strengthen the core business competitive advantage for all business units and fill the development gap, we make strategic investments in external resources to develop new businesses or expand into emerging markets, so that the overall revenue of the Group will grow by keeping up to date with industrial development trends for more development opportunities. To do this, the Innovation Development Office developed a strategic investment proposal process in five stages: demand confirmation, investment proposal, investment review, investment execution, and post investment management. The Office is working with the Investment Department and the Accounting Department to strive for maximum benefits.

In 2024, the Innovation Development Office (IDO) sourced insights from a pool of over 1,000 domestic and international startups, ultimately selecting 141 companies. These startups were categorized into four key areas: Artificial Intelligence, Future Development, Emerging Technologies, and Sustainability. The IDO continues to conduct in-depth analysis and evaluation.

AI Products and Services

In addition to continuous innovation and growth in existing personal computers (PC) and gaming businesses, the active transformation targets of ASUS also include the accelerated development of the AIoT and 5G ecosystems and the development of the third engine of growth in smart healthcare and smart manufacturing industries. In 2022, ASUS established the "ASUS - AI and Cloud campus" and invest in Taiwan Web Service Corporation (TWS) to use cloud services to develop the AIHPC high-performance computing and big data platform necessary for the development of artificial intelligence. We continue to work with external partners in AI applications in manufacturing, medical services, finance, and smart city.

Smart Manufacturing

ASUS AI Smart Factory Intelligent Scheduling System: In 2022, ASUS’ Smart Factory in Shulin officially commenced operations. Building on this foundation, in 2023 we implemented a data middleware and intelligent scheduling system to strengthen data governance. In 2024, in collaboration with ASKEY Computer, ASUS successfully completed a 5G and AIoT subsidy program supported by Taiwan’s National Development Council. This initiative enhanced remote collaboration, equipment inspection, and warehouse logistics efficiency, marking a significant step toward comprehensive data governance and serving as a concrete example of generative AI being applied in real-world industrial scenarios.

  • ASUS officially launched its Shulin Smart Factory, implementing a centralized monitoring and management platform, AR smart glasses, and AI defect inspection systems to enhance production quality and efficiency while reducing operational costs.
  • The factory of Portwell, Inc. and ASUS‘s Shulin Factory have implemented the Mobile Equipment Inspection Command Center and Smart Warehouse Material Transportation Management systems. The Shulin Smart Factory was honored with the “Digital Transformation Model Award.“
  • In collaboration with its subsidiary Askey Computer Corp., ASUS successfully completed the “National Development Council‘s Subsidy Program for Promoting 5G and AI-Driven Innovative IoT Applications in Smart Cities and Rural Areas" on schedule, achieving the following key milestones:
    • Remote Real-Time Collaborative System : Proven to reduce production line downtime to less than one day, with audio and video transmission latency kept under 200 milliseconds during remote collaboration.
    • Mobile Inspection War Room System : Proven to achieve response latency of less than 500 milliseconds for real-time updates on production line displays, and to reduce control room monitoring manpower by more than 30%.
    • Smart Warehouse Material Transport Management System : Proven to reduce material handling labor by more than three workers and achieve over 95% task execution accuracy using Autonomous Mobile Robots (AMRs).
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Smart Healthcare

ASUS actively develops smart healthcare applications and strengthens the innovation in the services in healthcare and cloud. We seek to create the next-generation medical information platform to support the digital transformation of healthcare and meet international standards.

  • ASUS has taken a major step forward in global smart healthcare with its self-developed ASUS Blood Pressure Application. Previously certified by Taiwan’s Ministry of Health and Welfare as medical device software (Certification No. 007812), it was the first blood pressure application developed in Taiwan for wearable health devices. The application has now achieved another milestone by receiving approval from the Thai Food and Drug Administration (Thai FDA, Certification No. 67-2-2-2-0009328), marking a successful certification in the Thai market.
  • ASUS has released nine new AI-assisted features for its handheld wireless ultrasound device, LU800. Leveraging advanced AI computing and image processing technologies, the update includes enhancements across three main areas: image optimization, automatic measurements, and voice control. Features like AI Smart Preset and IQ SCAN automatically identify the scanned area and optimize parameters such as gain, brightness, and depth, making ultrasound imaging more intuitive and user-friendly. Other functions like Auto ROI, Auto PW Gate, and Auto Depth AI reduce the need for lengthy manual operations and minimize human error in settings. As global aging continues to place immense pressure on healthcare systems, the integration of smart medical technology and AI-assisted tools provides timely relief for limited medical resources.

Smart Parking Service

With the rise of urbanization and increasing vehicle numbers, parking has become a growing challenge in many cities. The ASUS IoT Smart Parking Integration Solution enhances parking management efficiency through technology, offering a convenient solution for both drivers and parking operators. This smart parking system leverages Internet of Things (IoT), cloud computing, and big data technologies. It integrates real-time parking information, reservation functions, online electronic payments, and license plate recognition. Drivers can easily check availability and reserve parking spaces via a mobile app or web interface, significantly improving parking efficiency.

Smart Retail

In response to the growing trend of Online-Merge-Offline (OMO) integration in smart retail, ASUS Smart Retail focuses on two core areas: lightweight AI services tailored for retail scenarios and SaaS platforms for retail membership data management.

By combining hardware, OMO microservices, and cloud data platforms, ASUS delivers a range of customizable solutions for retail and food service industries. These include integrated Cloud POS software and hardware, OMO microservices such as membership management, point and voucher systems, ordering platforms, and data hubs for cloud-based analytics. As of 2024, these solutions have been successfully implemented in restaurant chains.

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Management of Intellectual Property Rights

ASUS is committed to innovation and R&D, and intellectual property rights are one of the key outcomes of our research efforts, with the number of patent applications filed worldwide growing steadily each year. As of the end of 2024, we have secured 7,593 patents globally. In 2024, ASUS obtained 618 patents, including 353 in Asia and 265 in Europe and the United States.

ASUS has also actively invested in the high-end communications market, filing 323 patents in the communications field in 2024. ASUS regularly declares Standard Essential Patents (SEPs) to the European Telecommunications Standards Institute (ETSI). As of the end of 2024, we have declared a cumulative total of 367 SEP patent families, and the total number of communication SEPs continues to grow steadily.