Feature Story

2025/07/30

ASUS Global Take Back Service, Realizing Our Circular Economy Strategy

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Driven by the business philosophy of " Strive to be among the world-class green high-tech leaders and to provide valuable contributions to humanity," ASUS has embraced the circular economy as one of its four sustainability pillars, actively integrating it into product design and services. We rethink and redesign different stages of the product lifecycle: from considering environmentally friendly materials in product design and incorporating low-carbon supply chains in manufacturing, to using lightweight packaging for transportation and enhancing product energy efficiency during the usage phase. Furthermore, we actively promote Tack back Service in the product recycling and reuse phase. We are committed to minimizing waste, maximizing resource efficiency, and giving electronic devices a second life. ASUS Global Take Back Service is a concrete action reflecting our circular economy philosophy, inviting consumers to participate in resource circularity and reuse through convenient recycling services.
 

 

ASUS Global Take Back Service Extends Producer Responsibility

With the rapid advancement of technology, electronic products have become an indispensable part of modern life. However, this progress is accompanied by increasingly severe challenges posed by electronic waste. According to the "The Global E-waste Monitor 2024" report, global e-waste reached 62 million tons in 2022, yet the recycling rate was only 22.3%. This figure is projected to climb to 82 million tons by 2030. The continuous increase in e-waste not only signifies greater consumption of critical resources but also, without proper management mechanisms, can lead to illegal disposal methods, severely impacting the natural environment. 

To actively address this challenge, ASUS promotes the circular economy through Extended Producer Responsibility (EPR). We follow the EU's waste management hierarchy: "Reduce, Reuse, Recycle, Recovery, Disposal," prioritizing waste prevention and actively promoting reuse and recycling.

Currently, ASUS Global Take Back Service covers over 82% of our sales markets, including major regions such as Greater China, Europe, the Americas, India, and Oceania. In 2024, this service is available in a total of 30 countries and regions. We offer diverse and localized take back services based on regional sales and service models, collaborating with global consumers promote a circular economy.

Take-back services include:

  • Drop Off: ASUS partners with local recycling partners to establish collection points where consumers can drop off their discarded ASUS electronic products for recycling.
  • Mail Back: Through ASUS's own recycling system or partnerships with local organizations, consumers can mail eligible electronic products back to designated recycling centers.
  • Pick up: Consumers can schedule doorstep pick-up services online or via phone, enhancing recycling convenience.
  • Trade-in: ASUS offers an online registered trade-in service. When purchasing new ASUS products, consumers can sign up the trade-in program online. After swapping the old electronic devices, consumer will receive the cashback. The program ensures proper recycling of e-waste and reducing environmental impact.
 

To establish a comprehensive and strategic take-back system, ASUS invested in Jogeek Technology (JOGEEK). JOGEEK provides diverse and high-quality second-hand recycling solutions, including repairs, electronic component recycling, laptop and mobile phone refurbishment, and enterprise-level leasing and take-back services. JOGEEK has also established its own trade-in service platform, promoting Taiwan's rich recycling experience to regions such as central and eastern Europe. This initiative actively promotes product reuse, reduces e-waste, and offers consumers convenient product recycling services. In 2025, new service has launched in markets such as Hungary and Romania.

Through diverse actions, we encourage more consumers to recycle their old or faulty electronic products. In 2024, ASUS recycled 12,159 tons of e-waste, with the annual recycling volume accounting for 13% of the total weight of products sold globally. Together with consumers, we are building a more sustainable society and environment. For detailed information on recycling services in each market, please refer to the Global Take Back Service page on the ASUS ESG website.
 

 

Rigorous Recycler Management Ensures Proper Recycling and Treatment

Electronic waste contains abundant resources. If these raw materials are properly recycled, reused, and treated, they can form a green circular industry through resource regeneration processes, offering substantial significance for economic development, human rights protection, and environmental preservation. However, the continuous increase in global e-waste also leads to the illegal shipment of electronic waste from many developed countries to developing nations for processing, negatively impacting local environments and residents' health.

ASUS deeply understands the importance of managing the recycling stream and ensuring process transparency. We not only require our recycling partners to comply with the Basel Convention for responsible global e-waste management but also to meet locally recognized qualifications or internationally accepted e-waste recycling standards. Furthermore, ASUS has its own Hardware Recycling Guidelines consistent with international standards and has established a recycler management process. We regularly audit our downstream recyclers' management, plant environment and operational safety, and among other aspects. These rigorous management measures ensure that every recycled electronic product is properly handled, preventing improper disposal from harming human health and causing environmental pollution, thereby demonstrating our commitment to sustainability.
 

 

Implementing Circular Economy, Moving Towards a Sustainable Future

ASUS believes the circular economy is the core driving force for achieving product sustainability. We integrate circular economy thinking into product design and services and have joined the PREVENT Waste Alliance to collectively promote waste management cooperation globally. Through comprehensive global take-back services and strategic investments, we enhance resource efficiency and give products a second life. Concurrently, through rigorous management mechanisms, we ensure the overall recycling process minimizes environmental and social impacts. ASUS will continue to collaborate with global partners and consumers to build a future of resource circularity and sustainable prosperity. For more information on ASUS's circular economy commitments and goals, please refer to the Circular Economy Overview page on the ASUS ESG website.

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